BUILD

ATHLETES’

FUTURES

“I didn’t follow the footsteps of NIL, I created them. Athletes trust me because I am not a consultant guessing, but rather living proof of what’s possible.”- Trace Young

“I didn’t follow the footsteps of NIL, I created them. Athletes trust me because I am not a consultant guessing, but rather living proof of what’s possible.”- Trace Young

UNLOCK YOUR NIL POTENTIAL

build athletes’ futures.

“At The 99, my vision is to empower the next generation of college athletes with the tools, knowledge, and strategy to build success that lasts far beyond their playing careers”

Athlete brand building and social media training.

A young male basketball player in a white Louisiana State University (LSU) jersey with the number 14, pointing with his right hand on a basketball court during a game.

Athlete brand building and social media training.

WATCH HOW THE 99 EMPOWERS SCHOOLS AND ATHLETES:

WATCH HOW THE 99 EMPOWERS SCHOOLS AND ATHLETES:

Research shows that the top 1% of athletes take 95% of the NIL pool. The rest fight for 5%, but The 99 is closing the gap.

Many athletes in this 99% believe they aren't good enough, are too busy, or simply lack guidance. I'm here to change that and prove that any athlete can create opportunities, just like I did.

A graphic showing that less than 10% of people are represented in a row of ten figures, with one figure in gold and the remaining nine in white.

the reality of nil

Illustration of ten people, with the first person highlighted in gold and the remaining nine in white, all standing in a row.

<10% of NCAA athletes

have consistent NIL deals

<10% of NCAA athletes have consistent NIL deals

$2.5B
NIL Market
Top 1% of Athletes
Remaining 99% of Athletes

Research shows that the top 1% of athletes take 95% of the NIL pool. The rest fight for 5%, but The 99 is closing the gap.

Many athletes in this 99% believe they aren't good enough, are too busy, or simply lack guidance. I'm here to change that and prove that any athlete can create opportunities, just like I did.

The schools that teach every athlete how to win in NIL will dominate the future.

TESTIMONIALS

  • Louisville Cardinals logo

    Ronnie Hamilton, Louisville Men’s Basketball Assistant Coach

    “Trace has proven that he is the most credible person in the NIL space. I’ve personally witnessed him guide athletes to countless opportunities and exponential growth for their brands. He’s not teaching this from a handbook, he’s teaching it from his own personal success, that’s what makes him so valuable.”

  • NCAA logo with white letters on a blue circular background.

    Jim Isch, Executive and Chief Operating Officer of NCAA

    “Trace Young understands NIL as well as anyone I’ve worked with. He bridges the gap between athletes, brands, and universities in a way that drives measurable results.”

  • Louisiana State University (LSU) logo with purple background and yellow text

    Matt McMahon, LSU Men’s Basketball Head Coach

    “Trace has built a very powerful and positive brand due to his expertise in the NIL space. What makes him special is that he wants to share his knowledge to help other student-athletes leverage and thrive in this new landscape.”

  • The University of Minnesota logo with a large gold 'M' on a maroon background.

    Aaron Katsuma, University of Minnesota Mens Basketball Assistant Coach

    “Trace saw a path early into this NIL era and learned how to navigate it by staying true to himself. People naturally gravitate to who he is as a person, and that’s why he’s had and will continue to have success."

  • Black circular background with a white Nike swoosh logo in the center.

    Ian Hamilton, Former Global Director of Marketing Nike

    “The 99 has consistently demonstrated its ability to expand NIL opportunities for both schools and athletes, drawing on Trace and his team’s proven success during their own collegiate careers. They set a powerful example of how athletes can build their future while excelling academically and athletically in college.”

  • Stylized white letter 'R' on a dark blue background.

    Rob Lanier, Rice Men's Basketball Head Coach

    “I have never been around a student athlete with a better grasp of all the aspects of the college athlete NIL experience…”

  • SMU logo featuring a red charging bull and blue text.

    Chris Capko, SMU Men's Basketball Assistant Coach

    “He will help the next generation of NIL athletes create a foundation for a platform that will serve them well beyond their careers.”

built by experience

STARRED IN AMAZON PRIME’S

THE MONEY GAME

TOP NIL  LEADER IN THE NATION

FEATURED BY ESPN AS A

INVITED TO US CAPITAL TO AID

NCAA NIL LEGISLATION

Poster for the new Amazon Prime series 'The Money Game,' featuring a Trace Young in a LSU uniform with the text 'The price just went up' and 'Watch now.'
ESPN logo in red and black text
The Great Seal of the United States featuring a bald eagle holding an olive branch and arrows, with a shield on its chest and a banner reading "E Pluribus Unum".
A man giving a presentation to an audience in a classroom or seminar room, with a black screen behind him. The wall above and below the screen features a timeline from 2007 to 2023, with the year 2022 highlighted. The audience is seated facing him, and some are visible in the foreground.
A young male presenter standing in front of a seated audience in a conference room, delivering a presentation.

“At The 99, my vision is to empower the next generation of college athletes with the tools, knowledge, and strategy to build success that lasts far beyond their playing careers”

“At The 99, my vision is to empower the next generation of college athletes with the tools, knowledge, and strategy to build success that lasts far beyond their playing careers”